What Is A Funnel?

Sometimes we look at the individual pieces of a funnel instead of the whole funnel. A funnel is a system with multiple pieces working together towards a common objective.

A funnel requires a strategy.

1) We first need a compelling offer that your audience is hungry for.

2) We then need to create a marketing strategy to attract those hungry customers.

3) We then build the funnel using the various tools and platforms available.

People tend to focus on number 3, the tools. They see all the fancy gadgets and whistles platforms offer, and they forget about the strategy or limit their offer.

When it comes building a funnel, be sure to look at the whole picture and not the shiny objects.