Fast-Track To Booking More Calls With Email on Autopilot [Email Templates]

This email will set the stage. You will give your new lead what you promised and thank them for doing so.

Additionally, be sure to add a short description of who you are and why you decided to give them your lead magnet in exchange for their email.

For example, you could say something like:

“Real fast: Let me tell you about this PDF you just request and why I wrote it for you.

My name is Rick Bob. I help coaches like you create video courses that can generate passive income while you work from home…”

Be sure to include some results you can help them achieve.

Then, end with a call to action such as, “If you want to discuss how I can help, click here.” Have this link go straight to a booking system such as a Calendar so they can choose the best time for them to talk to you.

Some people will skip this email, grab your lead magnet, and run. So what do you do? You send them email #2.

This email is meant to relieve any doubts or objections your new lead may have about you and your service.

Show them that you understand their doubts and that you would like to address them here.

List any questions your new lead may have about your service or product and answer them in FAQ format.

For example:

“If I call you, you will try to sell me on your services.”

Take care of this objection here. For instance, tell them that you are going to sell them, but you’re going to give them a lot of value they can take away for free even if they don’t hire you.

List 4–5 questions in this format and then end with a call to action such as “If you have these answered some of your questions, click here and let’s talk about how I can help you.“

If he or she still isn’t biting, send them email #3.

This email is meant to instill fear in them. Tell your new lead how they will fail without your service, show them some alternative paths they could go down.

For example, tell them what would happen if they do it on their own or if they don’t do anything at all.

Then present your solution to them one more time and tell them how their problems and headaches will be solved by getting on a quick call with you.

Then, add a call to action again, such as

“Don’t go down the wrong path. Click here to hop on a quick call with me.”

If by now they still haven’t booked a call, then either they’re not desperately trying to solve the problem you present or they again don’t trust you enough.

What do you do in this case? Send them email #4.

So, at this point, if they still haven’t booked a call with you, then there must be another problem, either they don’t need your service right now or they still don’t believe you can help. Either way, you won’t convince these leads to get on a call right now.

Explain to them that you understand that they may not be ready to solve this problem and tell them what they can expect from you going forward. Tell them that you will send them valuable information to help them solve their problem on their own.

Add a CTA to every email going forward, asking them to book a call with you if they need help.

Alright, now that I laid out a high-converting email sequence to book more calls using email follow-ups, you’re ready to start filling up your calendar again, knowing that each lead trusts you enough to hear about how you can solve their problem.

Cha-Ching!