Do This Before Creating an Email Follow Up Sequence

92% of sales pros give up after the 4th call, but 80% of prospects say no four times before they say yes. (Zety)

Is your mind blown?

Mine was.

Have you ever sent a cold email or done a cold call only to get shut down with an “I’m not interested.”? If so, you’re not alone. It has been cited that it takes up 8 “touches” for a sale to occur. That means you have to reach out eight times to get them to say, “yes, I’m interested.”

So what do you do? Well, many businesses have found success using email follow-up sequences. But there is one common theme many marketers and business owners do that prevents them from seeing any results using this strategy… a plan.

A follow-up sequence requires a well-thought-out plan of action. However, many marketers and business owners become careless when it comes to follow-up emails. They believe their subject line and sneaky sales copywriting in their first email will guarantee a booked call or transaction. Some are even drafting up the next email campaign before they remember to follow up with their current prospects. No wonder sales are not happening.

The Plan.

Having a plan is crucial when creating a follow-up sequence. With a plan, you will be able to:

1) Create a guided plan of action and have a step-by-step guide on when and how to follow up.

2) Anticipate objections and address them to ease your prospect’s fears.

3) Analyze who you are targeting with your message and the best time contact them.

4) Be able to draft up and send quality headlines with the right CTAs in your messages.

There is no excuse not to have a follow-up email plan.

A common excuse that I hear is that it’s too time-consuming.

Did I see you nod?

What if I told you that taking the time to craft an email follow-up plan will not only increase your profits but will save you time in the long run?

See, when you take two or three hours to create an email sequence for your prospects, you can easily automate the process using follow-up tools such as SalesHandy.com. Not only will you stay in the minds of your prospects, but you will have the time freed up to focus on other parts of your business.

Another excuse I hear is that it’s too hard to create a follow-up sequence.

Well, anything is hard without the right effort.

However, although you can create advanced follow-up sequences by sending specific emails depending on your prospect’s actions, your follow-ups don’t have to be complicated. You can easily create eight emails explaining who you are, what you do, and answer common objections along the way.

The key is to stay top-of-mind for when your prospects realize they need your service, and they need it now!

Well, that’s all I got for you today.

Now that you know you need a plan first before you create an email follow-up sequence, you’re ready to start converting more sales without wondering why your prospects are not interested after your first contact.